How Not to Grow Your Email List

Email can be a great way to stay in contact with your customers and prospects.  In 2010, many people will try and tell you that email is dying – soon to be replaced by Twitter.  Tell them that you talked to me and you don’t believe them.  It is darn difficult to build customer loyalty 140 characters at a time.  Not that you can’t do it, but sometimes, theres a benefit to a longer form to your communication with your customers.

But not all email strategies are created equally.  Doing it right takes some work.  And when I undertake most any online marketing project I like to start by learning what not to do.  If I can learn this lesson while laughing at the mistakes and follies of others, all the better.

So let’s take a field trip together today, and look in on some research into the “worst practices” of email marketers.  Many of you will see yourself in these lessons.  They are all too common for many small businesses.  That’s OK, because you can fix the problems if you want to – and its easier than you think.

Want to learn more about the inexpensive, yet powerful, tools you can implement in short order that will help you move towards the current best practices?  I’d be glad to help you out.  Give me a call today.